With money moving around the world faster every day and the political and regulatory landscape changing quickly, it is essential to have reliable, speedy and consistent language support. English-German Translations Services can offer your business just such a service.

For the past nine years, independent market research firm Common Sense Advisory (CSA Research) has studied the world’s most prominent websites to identify the leaders of the global web. These business and consumer websites represent the biggest companies, most popular websites, and most valuable brands, based on the Forbes Global 2000 list, the Alexa Top 500 Global Websites, and the Interbrand 100 Best Brands. Data collected by CSA Research finds a strong correlation between a brand’s financial strength and the number of languages it makes its website available in. The data, findings, and analysis are detailed in the firm’s report, “Global Website Assessment Index 2016.”

Common Sense Advisory polled 3,002 consumers in 10 countries in their languages to test the hypothesis that companies can increase their sales by localizing their products and websites. It found a substantial preference for the consumer's mother tongue. This partiality leads many potential prospects unsure of their reading skills to avoid English-language websites, spend less time during their visits, and not buy products that lack instructions or post-sales customer support in their language. In summary, we found that more local- language content throughout the customer experience leads to a greater likelihood of purchase.

* Companies that invest in translation do report higher revenue.
* The greatest predictor of profit increases is linked to an organization’s corporate culture and whether or not it translates in order to retain and motivate its employees and partners.
* A clear indicator of strong financial performance is content growth itself, in addition to the amount a company invests in translation.
* Firms that translate in order to keep up with or to gain an edge over their competitors enjoy increased profits more than those that do not.
* Responding to domestic multicultural markets also improves financial health.

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